A Beginner's Guide to Data Analysis and Its Benefits

A Beginner's Guide to Data Analysis and Its Benefits

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Yes, you’ve probably heard the term data analysis thrown around quite a bit recently, especially in relation to big data and other buzzwords you hear so often these days. But what exactly does data analysis mean? And why should you care? Here’s everything you need to know about data analysis, including what it really means, what industries use it, how to become a data analyst, and more!

What exactly is Data Analysis

Data analysis, for all intents and purposes, is a broad term that means analyzing data. The important thing to remember here is that data analysis can be accomplished in a number of ways — and all of them are incredibly useful. We’re talking about data analysis in terms of statistics, artificial intelligence (AI), machine learning, and more. This includes things like regression (statistics), Naïve Bayes (machine learning) as well as many other techniques.

Different Types of Databases

When creating a database, there are three different types to choose from. There are relational databases, which store data in tables linked together with relationships. Artificial intelligence uses neural networks that link inputs with outputs and can recognize patterns. Machine learning looks at large amounts of data over time to extract meaning based on previous results. All three are critical components of data analysis, but each one focuses on a different area of interest or use. Many businesses use all three kinds of databases, depending on their needs or want for their systems.

Benefits of Data Analysis

Data analysis provides many benefits, but to fully understand them, we have to first examine what exactly data analysis means. Data comes in different forms; there are quantitative data and qualitative data. Qualitative data can be described as subjective or objective. Quantitative data is more straightforward because it tends to focus on exact measurements (e.g., 8 hours). But whether you’re analyzing a product-market fit survey or sales statistics, how you interpret your findings will depend largely on your industry.

How to Start with Data Analysis

Data analysis is a process through which data are interpreted to answer questions about our customers, products, markets, or competitors. Data analysis does not involve any artificial intelligence (AI). However, since AI has been making its way into business for a few years now, more advanced applications that have some form of AI built-in are now becoming available. If you’re considering investing in an application with AI functionality that claims to be able to analyze your data for you, consider these three important factors before making your decision.

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