Will Google Bard Reduce Webpage Clicks?
An Analysis of User Behavior and the Future of Search
We rely on search engines like Google to help us find the information we need. And when we search for something, we're usually presented with a list of web pages that relate to our query.
Have you ever thought about why we click on certain web pages and not others? It's because we're looking for information, and webpages that are easy to read, have great headlines and are ranked higher in search results tend to get more clicks.
But will Google's new AI service, Bard, change all that? 🤔
What is Bard?
Google Bard is an experimental AI service that aims to provide users with a more conversational and interactive search experience. Instead of simply providing a list of web pages that relate to a query, Bard will provide a GPT-like answer right below the search bar.
This means that users will be able to get quickanswers to simple queries without having to navigate to a webpage.
So, if you're asking for the weather or a definition, you won't even need to click on a webpage - Bard will just tell you what you need to know!
So, how will this affect webpage clicks? For simple, factual queries, it's likely that users will be satisfied with the answer provided by Bard and won't feel the need to click through to a webpage. However, for more complex queries or queries that require more detailed information, users may still choose to click through to a webpage to explore related topics or learn more.
So, will Bard kill webpages? Not likely. For more complex queries or topics that require deeper dives, users will still want to click on webpages to learn more. Plus, we're creatures of habit - we like clicking on things, and the top-ranked results will still catch our eye.
My personal opinion is that while Bard is an interesting development in the world of search, it's unlikely to drastically change the way we interact with webpages. Users will still need to navigate to webpages for more detailed information, and webpages that rank higher in search results and have attention-grabbing headlines will likely continue to get more clicks.
But who knows - the way we search might keep evolving, and we'll just have to wait and see!
In conclusion, the relationship between webpages and clicks is complex and multifaceted. While Google Bard has the potential to reduce webpage clicks for simple queries, it's unlikely to eliminate them altogether.
As technology continues to develop, we can expect to see more changes in the way we interact with search results, but the need for detailed and informative webpages is unlikely to go away.
Thank you for reading 😁.
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